It is important to have a good understanding of what corporate culture is when managing it at an international level. Corporate culture is the “how we do things around here” ideology that exists in every company. The norms of company founders may initially influence an organisation’s culture. However, as a business grows, other behavioural norms are likely to evolve.
The Society for Human Resources says most corporate cultures are based on assumptions around:
Effectiveness: what metrics indicate the business is doing well? This needs to be supported by an effective mission statement and strategy that ties in with the organisation and desired culture.
Appropriate emotions: what emotions should employees express and which should be repressed?
Human nature: Do we react in advance of a situation arising or wait until there is a problem? An organisation’s views on these assumptions will impact how people interact within the organisation but also how customers and suppliers are treated.
Fostering a good company culture can be a fantastic way to give your business a competitive advantage when it comes to its talent. Animation giant Pixar is a prime example of creating a culture that:
- Puts people first
- Encourages self-expression
- Focuses on purpose
Pixar’s road to a positive company culture wasn’t without its challenges. But by continuously investing in the company’s mission, they were able to raise employee satisfaction and make their business an even more attractive place to work. The result of improving their company culture is a happier workforce who continually create animations that are box-office hits.