Your website is the equivalent of a shopfront for a bricks and mortar business. If you haven’t updated it in a few years, chances are it is not performing as well as it might for you.
Does it look good on mobile? Although much business to business research is still completed on desktop, initial research can begin on phones while busy executives commute or travel between meetings. Don’t let your mobile experience let you down. There are some useful tools from Google that might help you and your business work out if your website needs to be fixed or updated.
In addition to your website ensure your brokerage has a presence on social media. For a B2B brokerage a LinkedIn profile is essential. Try not to focus on your own business, instead consider the needs of a potential customer and create content they might find interesting. Targeting businesses with expatriates abroad? Share content related to this topic rather than how your business can help.