Aligning to company goals is key to successfully achieving senior leadership buy-in to any initiative. Corporate wellbeing is no different. Start by researching your business goals for this year. Once you have a list of them, see how the planned wellbeing initiatives might play a part in achieving the results.
This is going to be unique to your company, but it is not too difficult to find verified research and case studies linking corporate wellbeing to measurable business KPIs.
Is one of your business goals to increase productivity? A study by LSC centre for economic performance showed a strong correlation between employee productivity and business performance. Do your senior leaders want to reduce staff turnover? Improving employee wellbeing has been linked to employees staying with a company for longer.
No matter the business goal, there is likely to be a form of wellbeing that will have a positive impact. It is just a matter of finding the corresponding elements and tailoring them to your business requirements. Investing in employee health and wellbeing can positively impact every element of your business, from employee engagement right down to the bottom line.