How technology can make your brokerage more efficient 

Although you may be using SaaS products to manage data, there are many more ways to drive efficiency in your brokerage sing these apps. Just a couple include:

·         Smooth interaction with legacy software or a full migration to your chosen SaaS product can streamline operations and resource management

·         Data analysis can help brokers gain important insights to retain existing clients and attract new ones

Once your brokerage begins to link your SaaS apps to other InsurTech platforms such as AI and big data (which you can read more about below), you can really see the benefits to your client services.

API’s have been used for years in many different industries for different purposes. They are responsible for many disruptive services like Amazon and Netflix. For brokers, they can help insurers integrate their products into non-insurance websites. This has the potential to be hugely beneficial to brokers, allowing your business to integrate your services within aggregators or related websites.   

Global digital transformation has increased the amount of third-party data available to insurance brokers exponentially. Coupled with AI, it can allow your business to predict what may happen in the future with more accuracy and understand how actions may change an outcome. Technology advances such as connected devices and robotics are all contributing to a better understanding of risk and client profiles. If you want to find efficiency in broker tech, analysing big data will help your business structure risk and, over time, reduce exposure. 

The Internet of Things is in the process of revolutionising the insurance industry. Telematics can now track how we drive, providing car insurers with more insight on levels of risk within their existing clients. They can use this information to make more informed decisions when quoting potential customers. IoT has had a major impact on the healthcare industry. It is most actively used by medical professionals around the world to track patients and improve outcomes.

In terms of impact on brokerages, the internet of things data has the potential to identify risk, optimise the best care for a patient and may enable payment of care providers. In essence, when implemented correctly, it should provide the information needed to simplify complex processes.

One of the challenges for many in the insurance industry is knowing which of the technologies will align best with their needs when budgets are limited.

To choose the right options, analyse your business to understand where the gaps in the customer journey are. They will vary by business, but some common areas of weakness include:

·         acquisition

·         insurance-partnerships

·         risk identification

·         customer engagement

·         customer retention

·         claims resolution