The global landscape is undoubtedly volatile, with stable economies facing political and environmental uncertainty. However, despite this, the global insurance industry is adapting to facilitate growth.
As an international insurance broker, you must do the same to see success in the coming year. We have some suggestions to help you win new business.
Your website is the equivalent of a shopfront for a bricks and mortar business. If you haven’t updated it in a few years, chances are it is not performing as well as it might for you.
Does it look good on mobile? Although much business to business research is still completed on desktop, initial research can begin on phones while busy executives commute or travel between meetings. Don’t let your mobile experience let you down. There are some useful tools from Google that might help you and your business work out if your website needs to be fixed or updated.
In addition to your website ensure your brokerage has a presence on social media. For a B2B brokerage a LinkedIn profile is essential. Try not to focus on your own business, instead consider the needs of a potential customer and create content they might find interesting. Targeting businesses with expatriates abroad? Share content related to this topic rather than how your business can help.
Provide valuable insights and resources through content marketing to establish yourself as a trusted advisor. Create blog posts, whitepapers, or video tutorials that address common challenges or industry trends. For example, you could develop a guide on "Navigating Open Enrollment in " to equip clients with practical strategies.
Many B2B websites and blogs accept contributed content, enabling you to boost your website’s domain authority (hello, SEO!), enhance your personal brand, and connect with your target audience.
Broker Insights, a data analytics platform for the commercial insurance industry, launched Propensity Lens, an AI-powered tool to help insurers win more business. Propensity Lens analyses data from over a third of the UK market to predict how likely an insurer is to win a specific business opportunity.
This allows insurers to prioritize high-probability deals and improve their efficiency. The tool is expected to boost quote rates, reduce declines, and strengthen relationships with brokers by streamlining the workflow.
This is a perfect example of how brokerage can evolve with new technologies, particularly with AI.
A great way to build a profile for your business is to speak at a conference or event that your target audience are likely to attend. Be cautious when choosing a topic to speak about though, ensure it is a topic that helps them do their job rather than a promotional talk for your brokerage.
While it is difficult to predict exactly what the future will hold for insurance brokerages, by taking some of these steps you are putting your business in a good position to adapt to market conditions.
