Today’s Small and Medium Sized Enterprises (SMEs) operate in difficult circumstances. Economic globalisation, empowered consumers and constantly evolving technology makes competing with rivals even more challenging. Overseas expansion is one way SMEs are looking to increase market share.
However, selling products and services in new markets brings a host of challenges to be overcome. One of these is unfamiliar competition in new regions. It is critical global SMEs are confident of competitive advantage prior to entering a new market to increase their chances of success.