On one hand you are feeling excited about the prospect of reaching an entirely new audience with your product or service, on the other, there is fear of failure. Growing your business overseas requires an entirely different set of considerations for you as a business owner, compared to working within your domestic market. You must work with your team to plan your expansion, overcome language and cultural barriers while also meeting the differing needs in new markets. 

There is a lot to think about but with careful planning and execution, international expansion can be a game changer for SMEs:

As an SME you may have built your brand identity around your domestic market. We look in more detail at how you can change or adapt to keep the fundamentals of your brand the same while appealing to audiences with different needs overseas with practical examples of how other small and larger businesses have succeeded. 

This is by no means an exhaustive list when it comes to growing your business in another country but we hope it serves as an introduction to some of the elements you need to think about before making such a significant move.

If you are planning on expanding your SME and want to send expats overseas, protect their health and wellbeing with International Health Insurance for SMEs.