The COVID-19 pandemic has sparked a global focus on health, bringing gut health into the spotlight. Interest has surged, with #guthealth videos on TikTok reaching 4.7 billion views. Despite this trend, misinformation abounds, complicating consumers' search for reliable advice.

The gut health industry is on the rise, projected to reach $89.9 billion by 2030. However, a recent Ipsos poll reveals that many Americans lack understanding of the gut microbiome's impact on health. What’s more, 1 in 5 of those surveyed felt they have tried many things to improve their gut health but are now at a ‘dead end’.

Our new report in collaboration with Dentsu reveals the impact of gut health on expats, from access to nutritious foods to increased symptoms of poor gut health. Our Expat Gut Health Survey, which surveyed over 3000 expats globally, highlights key concerns and changes in gut health.

Moving abroad often triggers significant changes in lifestyle, especially in dietary and health habits. Many expats undergo shifts in gut health and digestion due to varied ingredients and increased reliance on dining out.

Common symptoms include bloating, diarrhea, constipation, stress-related stomach issues, weight gain, and more frequent colds. Furthermore, access to healthy foods has diminished, prompting many expats to resort to increased consumption of fast food and processed options.