Heart Health

Allianz Partners launches ‘Paths to Prevention’ campaign on the preventability of the world’s leading causes of death

Series focusses on five of the main chronic diseases, and explains how the risks of developing these can be significantly reduced through the power of prevention

9 June 2025
Allianz Partners, a global leader in insurance and assistance services, has launched Paths to Prevention, a new health campaign on reducing the risks of developing chronic diseases, with a focus on cardiovascular disease, lung disease, cancer, diabetes and dementia.

Developed in collaboration with expert medical advice, this video-led, social-first series aims to empower the public with accessible and actionable information on how simple lifestyle changes can yield significant long-term health benefits.

The first episode delves into the risk factors and preventative measures associated with cardiovascular disease – the world’s leading cause of death worldwide, accounting for approximately one in three deaths globally (i) or around 18 million annually. (ii)

Remarkably, up to 80-90% of cardiovascular cases (iii), may be preventable through healthier habits and simple lifestyle changes such as a balanced diet, regular exercise, quitting smoking, better sleep, and monitoring key health indicators more closely, such as blood pressure, cholesterol and blood sugar levels. (iv)

Allianz Partners’ Generational Health Insights Report previously highlighted a significant lack of public awareness around chronic diseases.  While contributors listed Covid-19 and the flu as “preventable diseases”, participants failed to mention the major chronic diseases, despite the deadly impact of these illnesses on the population.

"Paths to Prevention" seeks to address this gap by equipping individuals with practical knowledge to support a longer, healthier life. By fostering small yet impactful daily habits, campaigns like this could also help to alleviate long-term pressures on global healthcare systems.

The series features Dr. Ulli Sucher, Medical Director for Allianz Partners health business. Throughout the campaign, Dr. Sucher explains the warning signs, risk factors, and realistic prevention strategies for each of the five chronic conditions.

Commenting on the launch of ‘Paths to Prevention’, Mariana Ishchuk, Allianz Partners’ Global Head of Product Management & Innovation, Health, said:

“This campaign builds on our long-term commitment to raising awareness of chronic diseases and, more importantly, the steps we can take to prevent them. These conditions are the leading cause of illness, disability, and healthcare costs globally, responsible for 41 million deaths each year. By equipping people with simple, science-backed guidance, we hope to inspire meaningful change and help reduce the impact of chronic illnesses worldwide. These chronic illnesses do not have to be an inevitable part of people’s lives”

Dr. Ulli Sucher, Medical Director for Allianz Partners health business, commented

“Our objective is to shift the focus from treating illness to fostering lifelong wellbeing. Chronic diseases like heart disease are often perceived as unavoidable – but many are preventable. Prevention isn’t just about avoiding illness; it's about enhancing quality of life and longevity. We want to help people feel in control of their health and be motivated to take simple steps like moving more, eating better, and staying on top of regular health checks. We made a conscious decision to include dementia in this series because, while it may not be one of the top five chronic diseases today, with the growing proportion of older adults in the population of many countries, this is something we need to put more of a focus on when it comes to healthcare.”

HEART HEALTH - EPISODE 1

Other Episodes

LUNG HEALTH - EPISODE 2

LUNG HEALTH ARTICLE

CANCER - EPISODE 3

New episodes coming soon

Episode 4 - Diabetes

Episode 5 - Dementia

For further information, please contact:

Fia Long - Fleishman Hillard

References

i. British Heart Foundation Global Cardiovascular Factsheet 2025 BHF Global CVD Factsheet
ii. WHO Cardiovascular Diseases Cardiovascular diseases
iii. BHF Global CVD Factsheet; 90 Percent of Heart Disease is Preventable through Healthier Diet, Regular Exercise, and Not Smoking
iv. American Heart Association Life’s Essential 8 Life's Essential 8 | American Heart Association

About Allianz Partners

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance. Our products are embedded seamlessly into our partners’ businesses or sold directly to customers and are available through several commercial brands including Allianz Assistance, Allianz Travel and Allianz Care. Present in over 70 countries, our 22,600 employees speak over 70 languages, handle over 72.9 million cases each year and go the extra mile to offer peace of mind to our customers around the world.

For more information, please visit: www.allianz-partners.com

Important information

Please note that this announcement is not intended as an offer or solicitation for the sale or purchase of products or services in any jurisdiction. Our offerings may be subject to geographical limitations, and certain products may not be available in a specific region due to licensing or other restrictions. Additionally, our policies do not provide coverage or benefits for any business or activity that would contravene applicable sanction laws or regulations, including those imposed by the United Nations, the European Union, or other relevant economic or trade sanction authorities.

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Heart Health

Allianz Partners launches ‘Paths to Prevention’ campaign on the preventability of the world’s leading causes of death

Series focusses on five of the main chronic diseases, and explains how the risks of developing these can be significantly reduced through the power of prevention

Commenting on the launch of ‘Paths to Prevention’, Mariana Ishchuk, Allianz Partners’ Global Head of Product Management & Innovation, Health, said:

Dr. Ulli Sucher, Medical Director for Allianz Partners health business, commented

Episode 4 - Diabetes

Episode 5 - Dementia

For further information, please contact:

Fia Long - Fleishman Hillard

References

About Allianz Partners

Important information

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